But just like advertising itself, case study films are going nowhere. We have placed cookies on your computer to help make this website better. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. Watch the original here. The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. Register Now to Keep Reading Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.
This case study for Ikea falls into the latter category. Good work can be undermined by an inflated sense of self-importance. Sign In to Your Account Username: Otherwise, we’ll assume you’re OK to continue. Become a Campaign Member. You can change your cookie settings at any time.
History of advertising: No Old Spice’s ‘Smell like a man, man’ campaign
Its success went beyond the wildest dreams of agency and client with 5. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing. Register Now Why Register? Click here to find out more about Contagious membership. This then leads us to another lesson.
Wieden+Kennedy’s Old Spice case study – We Are Social
Share with your network: The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed.
We’ll ask you to provide a few details about yourself, your current role and what you do. The Old Spice campaign achieved both. You can change your cookie settings at any time. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web.
We won’t share your information with other parties and won’t spam your mailbox. Done well, case study videos can convey the disparate parts of a campaign as a cohesive whole, and do it with feeling.
If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion.
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Mark Tutssel, the jury president, described it as “the perfect film”. Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear.
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History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign
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Don’t show this message again. Keep the Content Pumping Savvy jennedy know this marketing secret and that is to keep the content pumping. They can come across as tacky, but they can also be charming and engaging.
Here’s our collection and analysis of some of the best case study videos we’ve seen to date. Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to kennrdy and receive our newsletter if opted-in. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. Wiede Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free ztudy news bulletins Register Now Already Registered?
The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube. Create an Alert Now. Watch the original here.