PARLE G CASE STUDY IVEY PPT

From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Economic Times, 13 February Parle can take a pie of the market share of the unorganized sector by tapping rural markets through several government schemes such as mid-day meals. Parle faces the adverse competition from Britannia. Uska to mood ban gaya, yaar…’ voiceover:

An example of a testimonial is for a fictional piece of software: In these marketing mix sellers, retailers, buyers, and wholesalers play an important role. Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price — first from gm. Parle-G… Wahi pehchaani khushboo, wahi swaad. The Value for money positioning helps generate large sales volumes for the products.

Many of them date back to the last decade of the 19th century. Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since Parle constantly endeavors at creating products that provide nutrition and fun to the common man.

Hence Parle Company should opt for innovative techniques to maintain the brand of Parle-G. Parle has done the following for enhancing public relations: Certain parameters that postulate compatibility between the celebrity and brand: Some of our best habits, as we say, are also our oldest.

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Log In Sign Up. Parle Company should take into consideration the opportunities and threats as discussed above. Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at Bangalore in Karnataka. Quality — Our Priority Retrieved from http: To cover up this loop hole, they are giving scholarships to children in these states to cover up the corporate equity which is less than Britannia in these states.

parle g case study ivey ppt

It also has several manufacturing units on contract. Parle-G maintained its price of Rs.

Richard Ivey School of Business Foundation 16 pages. Parle Products has one factory at Stucy that manufactures biscuits and confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits. Parle also has 10 manufacturing units for biscuits and 75 manufacturing units for confectioneries on contract. Not that the company didn’t try to raise prices to offset the overall hike in pare. Be it a big city or a remote village of India, the Parle G symbolizes quality, health and great taste.

(PDF) Case Study of an Indigenous Brand – Parle-G | Harish Raman –

The solution presents itself in the form of a roadside dhaba. As discussed in the earlier point the company can ivsy more retailers and wholesalers. Today, though Parle has a commanding position in the biscuit industry, the future may be much more competitive in this industry. It is a market leader for the established product Parle-G. Parle-G is available to consumers, even in the most remote of places.

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This is because of entry of several new companies into this market. Parle-G for Genius campaign: While some have it for breakfast, for others it is a complete wholesome meal.

parle g case study ivey ppt

Parle-G has been strongly associated with offering the Stidy for Money, a marketplace perception that had remained unfaltering for more than 60 years. Value for money allows all age group to enjoy Parle products to their fullest.

Parle-G Harvard Case Solution & Analysis

Go casf Application Have a question? The promo was all about fulfilling the dreams of children. From husking the wheat and melting the sugar to delivering the final products to supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness.

University of Toronto Press. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. Small increase in price by 50 paisa in past had seen high decline in sales.

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