This site uses cookies. The Past and Future of a “Disruptive Innovation” Case-Based Essays Our research and extensive experience with business executives at Blue Ocean University training programs suggests that case solution writing by both seasoned experts, professionals, and MBA’s is often characterized by – fuzzy points of view, disjointed discussions of issues, and uneven use of evidences. Clearly defining the core scenario of Xiameter Bundling case study will help you to use relevant framework in next step and provide specific agenda for productively exploring the case study. The design proposal of this report is very straightforward in purpose and procedure, and is complete in its scope. But there are several factors at play here. Overshooting is a key sign of a market ready for disruption.

Writing case solution in exams and preparing notes for class discussions are two completely tasks. The Past and Future of a “Disruptive Innovation” Case Study Writing case solution in exams and preparing notes for class discussions are two completely tasks. There are trying to serve a declining segment. Here is how Jeffrey describes the advent of Xiameter:. The company had their own marketing-, sales-, and technical service department per industry. Regardless, I only recommend products or services I use personally and believe will add value to my readers.

xiameter case study solution

Dow Corning achieved double digit growth in its initial years. The Xiameter case can be used to: At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. I would suggest Xiameter change their pricing strategy to a cost based pricing strategy, because oSellers are more certain of costs then sales demand.

Xiameter Case Study

Facing the possibility that such a shift might spread, the company realized it required a more caee approach to customer segmentation. There are still issues here. Case Study Description The case study is about a successful strategy formulated at Dow Corning for marketing commodity silicones, a chemical used in diverse applications.


Initially this segmentation worked for Dow Corning, in my opinion due to the marketing department per industry, they obviously did not see they should revisit their segmentation.

For this reason, it is critical to ascertain the causes of word reading difficulties in order to identify these problems and provide appropriate instruction as early as possible.

Xiameter: The Past and Future of a “Disruptive Innovation” Case Study Solution

You need to focus on key tasks that allow you to put pieces together in a meaningful pattern, which in turn will give you a better understanding of the main issue and put soultion in a position to make impactful recommendations. If your product provides sufficient value to customers, they will buy — no matter how good or bad the economic situation is, if they perceive value they will pay the price.

Interestingly, Xiameter seems to have had an effect back on the core business model, according to the article.

Thanks for sharing Tim. By going after segments instead of the whole market, companies have a better chance to deliver value to the consumer and receive maximum rewards.

xiameter case study solution

There is also ssolution threat that competitors will very soon catch on to web-based offering that was pioneered by Dow Corning. Consequently, all of their innovation efforts were put into sustaining this market-leading position.

You can use various theories, framework, process and quantitative methods to recommend your decisions. Xiameter first mover advantage was starting to erode according to some pessimists, we need review current marketing plan, and chart a future for the business.

Case method requires two distinct set of skills — Firstly – an ability to analyze the case, give meaning to its key issues and questions that have been asked about it.

Xiameter by Emily Mannix on Prezi

Glad you liked it, Kristina. The Past and Ccase of a “Disruptive Innovation”. Welcome to the world of case studies that can bring you high grades! The Past and Future of a “Disruptive Innovation” case study based on Problem-Diagnosis Approach Problem Diagnosis case studies can be specified based on two situations — One there is significant outcome or performance of casecompany, and two there is no explicit explanation of the outcome or performance of casecompany.


The case also describes a “tipping point” in Dow Corning’s history and strategy where their leadership in the silicone business was at stake; management had to chart radically new ways to compete in commoditized markets–what slution call their “disruptive innovation”.

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The segmentation worked for 60 years, the problem is, the market then changed, their Dow Corning only used the single segmentation, of which the disadvantage is that they potentially overlooked buying behavior in another industry. My big take-away from this exercise is in the power of visualizing and diagramming all of these elements.

It deals with important issues in B2B marketing: How do you analyze Xiameter: Traditionally, Dow Corning has provided silicone to a range of clients, but wrapped that product in a lot of information, service and support. We use cookies to give you the best experience possible.

Xiameter Case Study: Adding Business Model Innovation | Tim Kastelle

Evidences – Even the same set of numbers can be interpreted differently by each person so you should strive to build reasons based on evidences you deem critical and then use them to support xiamete conclusions. Dynamics are critically important — even if you are just executing a currently successful business model with increasing efficiency, you are rarely standing still.

xiameter case study solution

You are commenting using your Google account. These include the following factors: The areas covered in the case are – “Competition”.

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